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Video: World Champion Sand Artist JOOcheng in Action

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The video below proves that advertizing can be amazing. World champion sand artist JOOcheng was recently asked to create three 18-ton sand sculptures for the “dirt is good” ad campaign of OMO, a washing detergent company. The video shows the creation of the three sculptures and accompanying photo shoot that each represent the future of a child: a dinosaur-searching escapade (archeologist), a giant tree (physicist) and a galactic setting (astronaut).

Source: Trendhunter

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