We are more interested in sex when the weather gets hot, but also the winter is associated with peaking libido, according to new research.
Researchers analyzed the keywords used in Google searches in the U.S. during the past five years for topics related to finding dates (such as “eHarmony” and “Match.com”), prostitution (such as “call girl” and “escort”) and pornography (such as “porn” and “boobs”).
The results showed that every year, there were distinct peaks in sexual interest during June and July, and again during the winter.
“Wherever we looked within these three different areas — whether it was searches for “eHarmony,” or for “brothel” — there was this exact same pattern,” said study researcher Patrick Markey, an associate professor of psychology at Villanova University in Pennsylvania, when interviewed for a TODAY article.
According to Markey, the findings suggest that the peaks in sexual interest are linked to a general increase in the amount of time that people spend being around other people.
Markey hopes his study will be of broader use. “It would be great if these findings could be used to target the timing of safe sex campaigns,” he told LiveScience.
Photo: arodlob / Flickr
Markey PM, & Markey CN (2012). Seasonal Variation in Internet Keyword Searches: A Proxy Assessment of Sex Mating Behaviors. Archives of Sexual Behavior DOI: 10.1007/s10508-012-9996-5