You’re in a rush to catch the train, you throw your tablet-device into your bag and head out the door. You’re laying in bed, not yet ready to go to sleep, you pick up your tablet-device and start reading where you last left off. As time passes this story becomes more familiar, people are turning to e-books for their reading needs. Based on new survey results from the United States, people are actually reading MORE than they were before they had tablets.
According to the PEW Internet and Society survey, as of February 2012, 21% of American adults report having read an ebook in the past year. That’s 1/5th of all adults in the United States, a significant increase from just 2 months prior, December 2011, when that number was 17%.
Two of the most interesting points from the survey:
As PEW points out in their summary of the results, this shift goes hand-in-hand with the larger move from print to digital in all aspects of daily life. 88% of those who reported reading an ebook over the past year had also read a print book. Making it seem that readers aren’t just moving to ebooks, they are reading more overall. Perhaps because, its easier than ever and you can still go back to the old familiar feel and smell of a paper book. The analysis points out that the type of reading that is going on via ebooks encompasses work, leisure, news, research, education and beyond. Again, one of the strengths of using a tablet device to read content is the growing collection of material that encompasses life activities. Of course, the paper book still rules sales-wise, for now.
Source: Pew Internet and American Life
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