If Google were a person, this is probably what its autobiography would look like. Writer Steven Lev gained unprecedented access to the web giant, and offers an inside look at how founders Larry Page and Sergey Brin run the company.
Most of the information in this book has been obtained directly from Google’s employees, including the notoriously secretive founding duo. Sergey Brin and Larry Page started Google literally in a garage. Their idea: developing an efficient search engine, and making money off it by selling keywords. Levy describes Google as a place for the “unspeakably brainy”, a kind of “geek never-never land” – just the right kind of environment to maximize innovation. The book reviews both the invincible strengths and the human flaws about this teenaged company, which has emerged as the single most disruptive force to change and empower the way we look at the world. Image via Tradinggraphs.com
In the Plex: How Google Thinks, Works, and Shapes Our Lives is available in the UA Library